Challenges faced by media due to use of AI
National Press Day was organized with theme “Media in the Era of Artificial Intelligence” Celebrated on November 16 every year, National Press Day is symbolic of a free and responsible press in India. It commemorates the establishment of Press Council of India, which acts as a regulatory body for news media.
However, some Opportunities and challenges faced by media due to use of AI which is discussed on National Press Day.
Opportunities from AI use in media
- Big data journalism for identifying patterns and frame informed public opinion.
- Focus on core journalism due to automation of back-office tasks.
- Creation of personalized content.
Challenges faced by media due to use of AI
- Credibility issues due to inaccuracies.
- Amplification of misinformation through automated algorithms.
- Limiting diverse perspective through creation of echo chambers (where one experiences a biased, tailored media experience reinforcing their existing biases).
- Micro targeting of information to influence democratic process.
- Violation of Intellectual Property Rights like copyright.
- Threats to media integrity due to data biases in generative AI models.
Way forward
- Ensuring that AI models do not adopt biases from their training data.
- Collective action to uphold journalistic integrity and ensure responsible AI use.
- Ethical human oversight on AI generated content.
- Increased focus on fact checking and source verification.