Prime Minister launches ‘Mera Yuva Bharat (MY Bharat)’ platform on National Unity Day
MY Bharat is an autonomous body that is being set up by the Government of India to provide an over-arching institutional mechanism powered by technology for youth development and youth-led development.
It is an initiative of the Ministry of Youth Affairs & Sports to empower Indian youth through social mobility, educational equity, and practical skills.
The platform connects youth with programs and learning opportunities in Businesses, Government Departments and Non-Profit Organisations.
OBJECTIVES:
The primary objective of Mera Yuva Bharat (MY Bharat) is to make it a whole of Government platform dedicated to the advancement of the youth. Its objectives include:
- Leadership Development in the Youth
- Improve the leadership skills through experiential learning by shifting from isolated physical interaction to programmatic skills
- Investing in youth to make them social innovators, and leaders in the communities
- Better alignment between the aspirations of the youth and the community needs
- Enhanced efficiency through Convergence of existing programmes
- Act as a one-stop shop for young people and Ministries
- Create a centralized youth database
- Improved two-way communication to connect youth government initiatives and activities of other stakeholder that engage with youth
- Ensuring accessibility by creating a Phygital Ecosystem – a blend of physical and digital experiences.
The establishment of MY Bharat would lead to Leadership Development in the Youth.
- Better alignment between the aspirations of the youth and the community needs.
- Enhanced efficiency through Convergence of existing programmes.
- Act as a one-stop shop for young people and Ministries.
- Create a centralized youth database.
- Ensuring accessibility by creating a Phygital Ecosystem – a blend of
physical and digital experiences.
Benefit of MY Bharat
MY Bharat will benefit the youth in the age group of 15-29 years, in line with the definition of ‘Youth’ in the National Youth Policy.
In the case of programme components specifically meant for adolescents, the beneficiaries will be in the age group of
10-19 years.
ABOUT MERA YUVA BHARAT (MY BHARAT):
Mera Yuva Bharat (MY Bharat), an autonomous body will benefit the youth in the age group of 15-29 years, in line with the definition of ‘Youth’ in the National Youth Policy. The beneficiaries will be in the age-group of 10-19 years.
Mera Yuva Bharat (MY Bharat) is ‘Phygital Platform’ (physical + digital) comprising physical activity along with an opportunity to connect digitally.
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